Launching a recycled bottle for Absolut.

A Bottle Made Of Bottles

Introducing Absolut Reuse

We created a platform for launching Absolut’s latest innovation, A Bottle Made Of Bottles. Made of 41% recycled glass. Absolut’s platform sets out to show that with a little creativity – anything can be reimagined into something brilliant.

ROLES: creative lead, art direction, production, creative outputs + overseeing Absolut’s creative output

With ‘A _ Made Of _ ‘ campaign, we hope to spark a conversation on reuse and recycling as the inspiration for creativity.

To launch the bottle, we created an event and content with mainly PR outputs. The ‘Absolut Ultimate Reuse Experience’ was a total hit, with styling by Kitiya Palaskas, a menu from Rockpool’s Santiago Aristizabal. Drinks by Michael Chiem and live painting by Mikey Ting.

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All our creators have a strong re-use ethos and demonstrated their skills and creations on the day. Have a look at some content we created for them here to help us inspire a reuse revolution.