ROle: Brand Creative Director

Adapted from a traditional Folk Remedy and handmade in Torquay, Victoria, Fire Tonic is a raw, unfiltered apple cider vinegar (ACV) tincture, it’s alive with the-Mother-of-Vinegar & other fresh, seasonal locally sourced organic ingredients.

I have been working on this brand since it’s adolescence, helped it and watched it grow into a wonderfully eclectic health-food brand that is taking on Australia and the world.

Below are a sample of product labels I have designed for them. A bottle of the Original Tonic pictured above is also in the Powerhouse Museum in Sydney as a demonstration of ‘throwback branding’.