Plant Life Balance

In a NutsheLL

You eat kale, ride a bike and buy organics. But where's the green life in that green lifestyle?

Plant Life Balance uses health, wellbeing and fashion to make greening your home an essential part of any green lifestyle.

Take a deep breath, this is a long one.

ROLES: Art direction, branding/logo(s), concept development, shoot styling + production, social media curation, event production plus whatever else comes up

The Looks

Choosing themes based on living situations, lifestyles and needs, we created a group of 11 ‘looks’ to pick from. Using our network of highly excitable plant people (the plant hunter namely) to assist in picking the right plants for each look.

The app

We worked with RMIT University to create brand new research on the health and wellbeing benefits of trees and plants. Then we created an app and campaign to help you give your home a brand new healthy look. It won some awards (two Webbys - 2018) and sold a lot of plants. Please just watch the video it’s much easier to grasp.

Online

Following this success, we built a community around the app's health, wellbeing and aesthetic benefits - a blog and email newsletter we call the Plant Life Balance Journal.

Take a look at the we built website here

EVENTS

Just like the app, the journal bridges the gap between online and real life with 'Plant Tales' events held in Sydney and Melbourne where the public heard from local experts, meet other plant lovers and sample craft botanical products. Both events sold out and more to come.