Encouraging South Korean’s to rethink plastic habits

ROLES: Campaign Brand creation and Art Direction, creative direction

Patagonia South Korea VS Single use plastic

Single Use Think Twice is an initiative of Patagonia, they approached us with an idea to champion single use plastics in South Korea. 

We were asked to come up with an easily translatable line (single use think twice) and some branding to help encourage Patagonia fans of South Korea to think about their plastic waste.

I designed this brand and sent them over ideas for collateral they could make for the launch, as well as ideas for activation - such a water fountains in stores and cafes for people to fill water bottles.

This is an on-going project for Patagonia and they are looking to roll it out across Asia.