#EndCOVIDForAll

ROLE: CREATIVE STRATEGY, ART DIRECTION, Naming, WEBSITE DESIGN, VIDEO PRODUCTION, DIGITAL CAMPAIGn, MEsSAGING, AR production, Social Media Strategy and outputs

Building a campaign for government aid to support vulnerable nations during global COVID pandemic.

As the COVID crisis disrupted economies and local health care systems across the world, millions of people from lower-middle income countries faced significantly higher barriers to accessing necessary health care. With foreign aid commitments decreasing year on year, the sector in Australia needed to build the political cover necessary for the government to provide support for lower-middle-income-countries in response to COVID-19.

In collaboration with MICAH and many sector partners, Purpose built the #EndCOVIDForAll campaign with an array of actions and campaign content shared by influencers and prominent Australians to drive awareness and demonstrate support for political action. 

This project is a fantastic example of movement building and creating platforms that allow Non For Profits with small budgets, to have big, lasting impact.

By creating assets, messaging, guidelines and tactics for organisations to pick up and run with – this campaign has lived on – in it’s beautifully designed glory for over a year after its inception (and still as I write – new goals reached and new targets created @endcovidforall )

Small budgets – Big impact with the right creatives! I even jumped in a did the Voice Over for the the ad that ran as a CSA on two major Australian Networks.